Something you may start to notice as you enter your 30s is that your skin looks less full. According to Dr Levin, a board-certified dermatologist specializing in medical, surgical, and cosmetic dermatology, cell turnover slows down, skin recovers less easily from inflammation, important proteins such as collagen and elastin breakdown faster and less is made and the naturally found skin plumping sugar known as hyaluronic acid starts to decrease. Forehead wrinkles, crow’s feet, bags under the eyes, and more prominent laugh lines called nasolabial folds are all new things you might notice in your 30s (oh, the joys!). Changing hormones also contribute to many of these changes, specifically a loss of estrogen that causes us to lose volume and bone mass in our skull, cheekbones, and jawline.
Insert the need for serums here>>
Serums are skin care products that are designed to deliver high concentrations of specific active ingredients to the skin. There are many different types of serums on the market that perform different jobs, ranging from hydration to skin brightening.