1. the quality of being kind and generous.
We know well the meaning of generosity, but what does it mean to you?
I believe that generosity is, at its core, an instinct to go above and beyond, in the selfless hope of genuinely improving another persons’s life. Cadbury Dairy Milk believes ‘There’s a glass & a half of generosity in everyone’. Now more than ever, there’s a real need for generosity and for us to give to our most vulnerable – our children. The reality is that despite what’s happening around us, now more than ever, our children deserve the precious gift of childhood. You might have seen the Cadbury Dairy Milk ‘The Little Generosity Shop’ and ‘GenerosiTrees’ activations that collected more than 100 000 pre-loved toys for orphaned and vulnerable children last year. Well, Cadbury Dairy Milk is once again calling on all South Africans to support orphaned and vulnerable children by facilitating their right to play. The wonderful news for us is that we can be a part of this – part of being generous – in one of the simplest ways imaginable!
For a limited time, when you purchase one of five Cadbury Dairy Milk chocolates, wrapped in special edition sleeves, you will help give the precious gift of childhood by contributing towards R1-million worth of educational toys, books and games, to orphaned and vulnerable children across South Africa. Seeing my children play is the one thing that can take my mind off this global crisis in the most magical way! So how about we all play a part in trying to give the gift of play to children across South Africa?
Play is so important that the UN Convention on the Rights of the Child protects children’s rights to ‘engage in play and recreational activities’. Human potential and parenting expert Nikki Bush said, “Our children are our nation’s most important and most neglected assets. We need to change this, and play is one of the most profound ways in which to do so. To play is to learn; it helps children understand their environment and helps them with problem-solving, it enriches their creativity and develops leadership skills. Play touches, play teaches, play builds, play heals, play loves. Play is the language of childhood and the kindest and least stressful way to create a lifelong love of learning. We need to provide children with a rich multisensory environment of experiences and tools with which to do so.” She adds that orphaned and vulnerable children are now confined with limited access to stimulation. That’s why it’s important to provide the engaging materials like educational toys, books and games they need to fuel their thirst to learn.
“Generosity is at the core of everything we do, as Cadbury Dairy Milk believes that ‘There’s a glass & a half in everyone’. At a time when inspiring goodness is key, we want to offer South Africans an opportunity to help enrich the lives of orphaned and vulnerable children across our country.’’Lara Sidersky, Mondelez SA Category Lead for Chocolate.
Let’s help these children together. SOS Children’s Village will, again, be one of several beneficiaries that Cadbury Dairy Milk is partnering with for this initiative. This independent, non-governmental organisation offers family-like care for children and young people who have lost or are at risk of losing parental care. So how can you get involved? It has never been easier to be a part of an initiative that helps change the lives of precious children around South Africa! Simply purchase one of the specially wrapped Cadbury Dairy Milk variants, in both 80g and 150g, including Milk Chocolate, Top Deck, Mint Crisp, Whole Nut and Fruit & Nut, which have started to filter into major retailers nationwide. The simple act of purchasing this Cadbury Dairy Milk chocolate means you are part of the community wrapping their arms around these precious children because together we will contribute towards R1-million worth of educational toys, books and games.