1. the quality of being kind and generous.
We know well the meaning of generosity, but what does it mean to you?
I believe that generosity is, at its core, an instinct to go above and beyond, in the selfless hope of genuinely improving another persons’s life. Cadbury Dairy Milk believes ‘There’s a glass & a half of generosity in everyone’. Now more than ever, there’s a real need for generosity and for us to give to our most vulnerable – our children. The reality is that despite what’s happening around us, now more than ever, our children deserve the precious gift of childhood. You might have seen the Cadbury Dairy Milk ‘The Little Generosity Shop’ and ‘GenerosiTrees’ activations that collected more than 100 000 pre-loved toys for orphaned and vulnerable children last year. Well, Cadbury Dairy Milk is once again calling on all South Africans to support orphaned and vulnerable children by facilitating their right to play. The wonderful news for us is that we can be a part of this – part of being generous – in one of the simplest ways imaginable!